About ADPT™
ADPT™ (Adpt Pty Ltd) designs, develops and distributes award-winning products for the strength, wellness and physiotherapy categories.
ADPT™ conceptualised innovating strength exercise; moving away from cumbersome steel equipment, inconvenient machine setup and messy free weights. ADPT™ seeks to revolutionise an industry where free space, functionality and aesthetics are increasingly valued.
Myles Kelly - CEO
The product brief was simple, the product had to be light weight and occupy minimal real estate in a home, studio or clinic. It needed to look inviting, sleek, perform seamlessly and be affordable to all customers.
ADPT™ partnered with an award-winning industrial design group with a brief to design a Total Body Resistance System. After numerous designs, iterations and prototypes; coupled with vigorous product testing, the first ‘Cable Trainer’ was finally released in 2019.
Since launch, CABL™ and CABL™ HEALTH have won the following awards:
2020 Good Design Awards - GOLD Design Winner | Good Design Australia 2023 Fit Design Awards - Innovation Winner | 3C AWARDS World Design Org 2023 Fit Design Awards - Strength Winner | 3C AWARDS World Design Org 2023 Fit Design Awards - Fitness Winner | 3C AWARDS World Design Organisation Partner.
The ADPT™ team has sold CABL™ and CABL™ HEALTH direct to customers around the world and partnered with leading distributors and retailers to fit out fitness studios and health clinics.
For more information, please contact ADPT™ via direct message or via website: sales@adpt.co
